If you have just started a business and looking forward to its promotion, the first that you will most probably think of is its marketing, for sure. When people want to market their product or services, they are usually unaware that there is more to marketing than just advertisement. In the wide world of marketing, there are always new tools and trends to discover and include into marketing strategies.
Luckily, I myself am a digital marketer for around more than three years and have the privilege of working with a team of more than hundreds of skilled people among which some are much more experienced and doing their jobs brilliantly than I am doing. Because of having a pleasure of working with top-notch marketers in the field of digital marketing, I can curate a list of some useful tools that every digital marketer should know about if they want to be more informed and stay up-to-date.
Video Content is the King!
According to some experts, the video is the “Ultimate Marketing tool” that will magically grow your business. Online videos are the future of content marketing and maybe in five years, instead of reading this article, perhaps you will be watching it. Here are the reasons why videos are such important marketing tools:
- Some brands often pay a bulk of the money to expensive magazines that are usually overlooked. Whereas, videos are hard to ignore.
- Videos can be shaped into the form you like, for instance, smartphones, tablets and computer screens.
- It is highly desirable and people often enjoy it.
- If your website or page is not working, posting an interesting video will acquire traffic.
This is how you can use videos as a marketing tool:
- You can hold a Q&A type of session where the audience can ask about product and services that you are offering.
- You can live stream any corporate event related to your offered product/service.
- Animated GIFs are essential, attractive and easy to consume.
- People only remember 20% of the text they read without visuals, which signifies that even a visual content of few seconds can be effective.
- They are way cheaper than the actual videos because GIFs are easy to create.
- Since its size is smaller than a video so it takes significantly lesser time to load.
If you still think that Snapchat is popular only among teens, then you certainly don’t have the right know-how that how great this tool can get. More than 150 million users send 9,000 snaps every second on Snapchat. The application has added a special area for advertising-supported content from online publishers. That part of the app, known as “Discover,” displays up to 1 million short video ads each day. Some big names like McDonald’s, Sprite, Cinnabon, Sony Pictures, WWF, Audi, Calvin Klein, Taco Bell, Nars and Macy’s are already using this effective video app in their marketing strategy.
With over 1 billion users each month, YouTube is an effective platform that every business owner – big or small, should consider it as a part of their digital marketing strategy.
No matter which category of a video you upload whether it’s a tutorial to use the CSE citation maker or a product description, an enticing video is far more interesting than a lengthy article or blog.
The best example of a company using YouTube to market their product is GoPro. It has its own channel where they keep on posting informative and promotional videos regarding their product. Another important reason of using YouTube is that if you want to support or assist your consumers on how to use your product efficiently, you can create a “How-to” video which is rather easier for consumers to watch.
Website – connects users from every device
Having 3 billion internet users from across the globe, the website is one of the most important marketing tools. When people learn about a particular business, they turn to Google to get more information about it and eventually end up on their website. Users unavoidably read testimonials and case study section of the website, which helps them more in taking a decision.
SEO and Social Media – Don’t be a dinosaur
If you are falling behind and still have not included social media and SEO in your marketing strategy, you are actually stuck in a marketing rut. Digital marketing is an important avenue which is often ignored because of lack of understanding in SEO. It is a fixed-price service, a fully planned SEO strategy will help you rank above your competitors. Whenever your competitors rank above you on search engines like Google or Bing, you urgently need a good SEO team to beat the competitor. If you are ranking below 10-15 on the search engine, good SEO keywords that your competitors are not utilizing can bring you at the top.