From print to digital, advertising has grown to be one of the most crucial aspects of every business industry. Over the past year, many changes and additions to the digital marketing arena have happened. Throughout this article, you’ll find various key elements, with some of their best practices which will highlight new strategies and will give a practical meaning to the reader. Hang on tight and enjoy this quick 5 minute read on 6 trends in 2017 digital marketing.
- Cognitive AI Marketing: What’s next is already here.
Changes in social media, assistants, and more, here are the essentials that marketers need to know to survive this year from print to digital; advertising has grown to be one of the most crucial aspects of every business industry. Over the past year, many changes and additions to the digital marketing arena have happened. Throughout this article, you’ll find various key elements, with some of their best practices which will highlight new strategies and will give a practical meaning to the reader.
- Screenless SEO.
During this past Black Friday mayhem, one of the most popular items sold were smart speakers by Amazon and Google – that’s about 5 million different devices providing a screen less voice interface (such as Amazon Echo’s Alexi, Face book’s Jarvis, and Google Home’s “Ok Google”) with the largest search engines available, allowing the user to search and compare different products. Remotely controlled by voice, these devices are paving the way for a whole new SEO tactic that will be based purely on natural spoken language. Content marketers will have to re-think how they present content and aim for content in a conversational manner.
How far could personalization really go and what difference would it make?
A/B testing has become a widely used method among professional marketers to evaluate changes done to a website’s visual interface and how they, in turn, affect the users’ conversion rate. Optimize a leading experimentation platform which enables organizations to deliver continual experimentation and personalization across websites and mobile apps is an example of a Marketing tool. It enables its users to experiment with A/B testing; it also allows its customers to take the personalization of the user experience to a whole new level by allowing them to experiment with the different ways in which they can manipulate websites’ interfaces to fit each individual user’s personalized wants and needs.
- Facebook is KING.
Face book’s recent addition to its arsenal is a new lead generation form that will boost mobile conversions.
Facebook just introduced a new lead capturing feature that marketers can use on their Facebook ads called Lead Ads. Lead Ads are available for use through Face book’s ad manager. You can create and customize ads, requesting that visitors submit different kinds of information, such as Email address, zip code, and phone number. Information entered into this system can be downloaded and processed to increase the reach of marketing campaigns. Facebook Chabot Analytics: A Chabot is a computer program that initiates conversation with users over a platform like Facebook Messenger. Facebook only recently announced its Messenger Bots and already there are over 35,000 different bots engaging with messenger users over different topics. As this trend continues more and more marketers are starting to identify how this tool could disrupt marketing on social networks. In order to analyze and understand the degree to which these bots are affecting conversion rates, Facebook has announced a new analytics feature that will assist marketers to evaluate their efforts…
- Brand new (updated) tools by Google.
Google has released a few major updates to their business suite, such as Google Analytics, an intuitive and an easy to use platform which provides full coverage of the marketers’ needs. Among the various improvements, Google has combined the dashboard, custom reports, and custom alerts into one tab, rather than having individual items on the left pane. In addition, Google has replaced its intelligence events with an Automated Assistant.