For a website with rich content, users must be able to get updates on a regular basis. What better way to do it than newsletters? Newsletters have been a part of digital marketing for many years now.
It’s just like subscribing to a magazine. Only here, readers get it in their inbox. A newsletter is a great way of keeping in touch with your users.
Through newsletters, you can share with them updates, happenings, events, announcements, testimonials, and a lot more about your website.
An important part of this aspect of digital marketing is that you get to stay connected with your users and keep them engaged with your website. And it’s even more important to build your newsletter subscriber list with WordPress.
There are several great features that WordPress offers that makes it easy to send out newsletters to your users. Now the real work is to build your subscriber list.
The first step to building your newsletter subscriber list is to find a solid email service provider. These companies have all the tools that make email marketing this reliable.
They specialize in email delivery, which means your emails would most likely not end up in the users’ spam folder. Let’s now look at a few of the tools that help in building a comprehensive subscriber list.
Jetpack lets users sign up for email updates on your website. So whenever there are new posts published on the website, your users will be updated.
You won’t be able to export all the subscribers’ information to Jetpack but you will be able to transfer their email ids. There is also a premium version of Jetpack that has more features.
MailChimp is a very popular plugin for WordPress. This plugin creates an opt-in page so you can collect users’ information like their email ids at ease.
It also comes with features that help integrate any e-commerce platform with MailChimp and counter invalid subscriptions.
3. Thrive Leads
This premium plugin comes at a small cost. But is very effective in building a fantastic mailing list. With this plugin, you can see a higher conversion rate.
It also comes with an A/B tester, opt-in forms, and user based targeting.
4. Email Subscribers & Newsletters
This free plugin is a very useful one if you’re looking to create and send newsletters while collecting leads. It gives you a simple contact form and makes it easy to send notifications to users whenever there’s a new update or post.
The plugin also gives you a two-step opt-in form and an unsubscribe link for when users want to opt out of your newsletters.
There are plenty of WordPress free themes which is centered around one feature: their effectiveness in building your email list.
Newsletters are a great method for conversions. It has been tried, tested, and fine-tuned over the years to make it one of the most powerful digital marketing tools today.
Many brands have been able to build a great database of their users with newsletter subscription lists. It helps them keep in touch with their users while keeping them updated on everything new.