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Instead of taking a refreshing coffee, I take a juice. Then I get countless vitamins and minerals, “says Isabella Bakeries Krasniqi (34), and puts a plastic bottle of colorful red beetle to the mouth.

Freshly squeezed fruit and vegetable juice is included twice a day in Isabella’s diet. One day a week, she stays completely away from solid food, and several times a year she lives on only juice, three to five days in length.

Plenty of energy

Isabella was first introduced to the concept of juicing when she worked as a nurse in England six years ago. After three days of juice, Isabella felt vital and packed with energy.

“It was exclusively a positive experience. I had thought I’d be hungry, but it’s not the amount of food that determines if you’re hungry, it’s the substance of your food, “says Isabella.

When she moved back to Norway, she missed the opportunity to have pre-pressed juice delivered home to the door.

“Therefore, happiness was great when I discovered Essentially and realized that the trend has now reached Norway,” says Isabella, who now runs a health clinic at Road, Oslo.

“I’m probably above average interested in this, but it’s so good for the body. I can make juice myself, I have juice press, but it takes time. I have busy days as an entrepreneur with ten employees. Then it’s nice to be able to buy short-drawn, fresh and pre-pressed juices, says Isabella.

Rational occupation

Juicing is far from something new, but what was previously reserved for fanatics is now a national occupation in the United States. Everything from businessmen to a celebrity swears to fruit and vegetable juice to cleanse the body. The number of deter products on the US market has doubled since 2003.

It was also in the United States that entrepreneur behind the newly started Essentially, Sandra Draggle (36), got his first encounter with the term “Juicing”.

“I was visiting a friend in Los Angeles, and it was she who suggested juicing to me. I was very skeptical. I love food – and there I was in LA, with all the good food around me, and I would drink juice for three days? Sandra laughs loudly. She is glad she was persuaded, because the body’s response was huge.

Hooked on the day

“In advance I was tired and did not own energy. I thought: Wow! What’s up? The skin was glowing and the energy came back much faster than I expected. I immediately thought this is amazing and I need to know this more. I was just hooked that day, Sandra says enthusiastically.

The idea of ​​starting a similar business in Norway was born before she sat on the plane home to her husband in Oslo.

Since its startup a month ago, essentially has sold over a thousand bottles of juice. A three-day juicekur, consisting of 18 juices delivered home to the door, costs 1287 kroner.

The article continues underneath the picture

ON BOTTLE: Fruit and vegetables in a bottle. Some of the juice bottles contain as much as a pound of vegetables.

FOR: Hegel Loveland has a Master in Clinical Nutrition and has assisted with nutritional counseling.

The body cleans itself

There has been inflation in the term deter. I prefer to talk about natural deter, which is about increasing the intake of antioxidants found in fruits and vegetables, and which affect the detoxification system in a good way, “says Hegel Loveland.

She holds a master’s degree in clinical nutrition from the University of Oslo and has assisted Sandra with nutrition advisory.

“It is correct that the body has its own systems for cleansing, but when we smoke and are exposed to contamination, a lot of free radicals are produced in the body. The antioxidants in fruits and vegetables stimulate to neutralize this process, says Loveland.

Non-documented effect

As far as I know, there is no research suggesting that it is especially advisable to only take liquid food, or that this leads to some kind of detoxification. It will not be harmful to the combustion in a short period of time, but it may be that it is the calorie deficit that gives the increased sense of surplus just like other dietary cures often give the same effect, “says Catharine Borchsenius, nutrition physiologist at Bram at no.

She emphasizes that you lose the fiber found in fruit when the fruit is pressed and not eaten whole. Also remember that pure juice contains as much sugar as juice and soda. Juice is therefore reasonably healthy carbohydrates, she says.

By NINA SCHMIDT

The effects of juicing are controversial. Fruit juices contain a lot of calories and can cause weight gain, rapid blood sugar and stomach ache. The US Food and Drug Administration (FDA) warn against possible health claims:

The FDA has received reports of serious outbreaks of food-borne diseases that have been traced to the consumption of fruit and vegetable juices and cider not treated to kill harmful bacteria,” the FDA writes on its web pages.

The FDA recommends that consumers only drink pasteurized juices, and if you make the juices themselves, they should be drunk immediately and not stored to avoid bacterial growth.

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