While today’s economic outlook remains uncertain, the marketing technology landscape is continuing its steady growth. Recent Demand Gen Report (DGR) research found that marketers are taking what they learned about prospect preferences and successful approaches to prioritize aggressive growth strategies.
In fact, 72% of respondents to DGR’s “2022 Demand Generation Benchmark Survey” indicated their marketing budgets will see increases up to 20% throughout the year, with specific areas of spend including content marketing (58%), ABM/ABX (47%), sales enablement (46%) personalization (37%) and event marketing (30%).
Given the expanding options, successful marketers are focused on evaluating new tools to meet growth targets and shifting priorities.
This special report will uncover 2022 trends and priorities in marketing technology, as well as real-world insights from B2B marketers and analysts on where they see investments in technologies heading. Specifically, we’ll cover:
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ABOUT DEMAND GEN REPORT: Overview | Meet The Team | Readership | Social Reach | Edit Calendar | Marketing Opps
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