Promotional videos can be much more effective at promoting your online store than written text is. A study has shown that almost three quarters of consumers respond more positively to video content than written content. Neglecting video content can be a huge mistake for any business. However, good quality video content is surprisingly difficult to make, even with modern technologies such as smartphones with high-quality cameras. Creating poor quality video content can actually be worse for your brand reputation than creating no video content at all!
So, how do you go about creating video content that will engage an audience and persuade them to use your business? In this guide, we will explore some of the ways that you can create effective promotional videos, and some of the pitfalls to avoid.
Once you have created videos for your online store, you can use a Shopify SEO agency to bring in site visitors to view these videos!
Use a Good Quality Camera
A good quality video camera will make your content, and therefore your company, seem much more professional than a lower quality camera will. Thankfully, the days of having to spend a lot of money to get a good camera are in the past. Technology has advanced to the point where most mid-range smartphones can capture professional-quality video footage.
Using the right camera settings, the right lighting, and a fixture such as a tripod to keep the image still will work wonders for the professionalism of your video content.
Write a Script
Even if the employee (or professional actor, if you have the budget for that) is an expert on the topic or product that they are promoting, it can easily come across to viewers as if they have no idea what they are talking about if they do not stick to a script. Most people are not naturally gifted at improvisation, and even the smoothest salesperson can come across as unconvincing on video. Writing a script and sticking to it can keep your video focused and to the point.
Keep it Concise
One of the reasons that video content is more popular than written content with consumers is that it requires less effort and focus to consume. However, this is not the case if your videos are too long! Videos that last more than a few minutes are unlikely to be watched to the end, and the worst thing that you can do in marketing is bore people.
If you are in a complex field like technology or finance that may require more detailed explanation than other business areas, you may want to create a video series, where each video explains one point or aspect of what you are talking about. Splitting a difficult topic up into manageable chunks can be effective and gives you more videos to share!
Use Various Streaming Sites
When you go to watch videos on the internet, where do you go to find them? Chances are that you don’t head straight for a company’s own website. It is far more common to discover new products and services through generalized video streaming sites like YouTube, or on social media sites like Facebook and Twitter. These are the sites that you want to be using to find new viewers.