BBA or Bachelor of Business Administration is among the most sought-after undergraduate courses in India. It comes with a promise of a wide array of career prospects and also a better understanding of the contemporary business world and the corporate sector.
Students from any stream can pursue a Bachelor degree in BBA after successful completion of their class XII boards. Other than basic concepts of business administration and management, the BBA course prepares its students in a variety of dexterities regarding one’s personal development as well, such as leadership roles, communication, and soft skills, decision-making abilities, HR representation, entrepreneurship and so on.
Whether one wants to pursue further education by taking up MBA or take up a job at one of the recruiting companies or open a start-up of their own, the BBA course facilitates the aspirants with the required competence and expertise to do so.
There is a host of B-schools, colleges, and universities all around India that offer BBA degree programs for interested candidates, with a legion of options in the specializations. Although full-time BBA courses are given more importance, the course can also be pursued in distance mode. The entire admission and fees payment process take place online, and the study material is sent over mail or courier.
Moreover, the course generates a large number of employment in both the public and private sector in the domestic scene, and in large multinational companies as well.
Eligibilities and Criteria
Any candidate who has cleared their class XII boards (10+2 level) from a recognized and authorized educational board can apply for the BBA course in any B-school in India. The stream of 10+2 education is not a factor either. Whether one has studied science, commerce or humanities, they are given equal precedence when being selected for the merit list by BBA colleges.
Most colleges are open to admission application from candidates who are still awaiting their class XII results for the convenience of both the candidates and the institution. However, the candidates have to attain an aggregate score of 50% or above in 10+2 board tests to be eligible for the merit list. The age of the aspirant should be between 17 to 25 years of age.
Specialization Options for BBA Course
BBA has endless scope for specialization. Following are some of the most popular specializations for BBA course in India.
- Finance
- Accounting
- Human Resources
- Marketing
- Information Technology
- Hospitality and Healthcare
- Hotel Management
- Banking and Insurance
- Foreign Trade and International Business
- Communication and Media
- Supply Chain and Logistics
- Organizational Behaviour
Admissions and Entrance Examinations for BBA
Under usual circumstances, BBA admissions are done on the basis of class XII board exam results or examinations conducted by the college or university offering the course. Sometimes, both are considered by the B-schools and admission takes place based on the merit list made from the combination of the two. Some institutes can conduct a thorough GD/PI session as well.
UGAT (Under Graduate Aptitude Test) conducted by AIMA is the most popular national level BBA entrance examination that thousands of students partake every year. Other than BBA, it acts as a selection test for other under graduate course admissions like BHM and BCA.
Some other common BBA entrance examinations conducted by popular institutes are Symbiosis SET, IPU CET, BHU UET, AUMAT, FEAT, IPMAT, NPAT, and so on. Clearing any of these would open up the opportunity to be considered for the merit list of the said institute.
Duration of the BBA Course
BBA is usually a 3 years course, divided into 6 semesters – 2 semesters every year of the course.
Course Fees for BBA
The fees vary from one institution to another of course. However, on an average, BBA course fees for three years range between INR 1 lakh to INR 2.5 lakhs. It can certainly be less or more than this range, depending on the B-school. The amount applies for both full-time and distance learning module.
Modules Covered in BBA course
There is a basic skeleton of the syllabus for BBA course as provided by the accreditation body AICTE (All India Council of Technical Education). Although the syllabus might vary slightly from one college to another, it more or less covers the following modules over three years.
- Principles of Management
- Business Laws
- Financial and Accounting Management
- Business Data Processing
- Entrepreneurship
- Sales and Distribution
- Basics of Marketing
- Micro and Macro Economics
- Quantitative and Qualitative Methods
- Export/Import Trade Management
- PR and Advertisement
- Retail Management
- Human Resources
- Organizational Behaviour
- E-Commerce
- Digital Marketing
- Information Technology
- Business Strategizing
- Consumer Behaviour
- Operations Research
- Production and Material Management
These are the academic modules on an approximate basis covered by most BBA colleges in the country. However, the institutes are also in charge of honing personal skills of the students. For example:
- Soft skills and communication
- Etiquette and decorum of the corporate world
- Writing skills
- Crisis management
- Persuasion and negotiation skills
- Oratory and conversational skills
- Personal and behavioural grooming
- Sales Pitch
- Leadership skills
- Decision making abilities
Sectors for Job Opportunities
Pursuing a BBA course opens up a lot of career prospects. Some of the common sectors for job opportunities post-BBA are:
- Banks
- PR and Advertising agencies
- Marketing Organizations
- MNCs
- Import/Export companies
- Financial Houses
- Consultancy Services
- Educational Institutes
- IT companies
All of these sectors prefer BBA/MBA graduates for the executive and managerial roles in sales, production, marketing, management, promotions and PR, advertisement, IT and so on.
However since MBA graduates are given more priority, many students prefer to continue studying and pursue an MBA degree. But even if a candidate starts working after completion of their BBA degree, they can take up an executive MBA course later on after gaining some professional experience. Doing an MBA degree after BBA is not only about enriching the CV, but for gaining further expertise in the field of business and administration. Especially with executive MBA, one gets to sharpen the specific skills in whichever field they are working and hope to continue their career on.
Also Checkout: Best MBA colleges in India
