The benefits of a great social media strategy include increased brand awareness, customer loyalty, quality leads, and increased sales.
However, these kinds of results are not easy to achieve.
There’s fierce competition on social media and different ranking algorithms judging the content you post. Social media audiences also choose what content they deem relevant.
You can no longer post content and hope that people will follow your account, engage with your content, and convert. Instead, you need to implement tactics that can help you gain market traction while enhancing your social presence.
In this post, I’ll discuss some of the tactics you can implement to boost your social media marketing efforts.
1. Re-Evaluate Your Goals and Target Audience
Why do you create social media accounts?
Understanding why you want to have a social presence is essential.
It’s also important to note that goals change depending on the campaigns you run. They may also differ depending on whether you just started using social media or you’ve been using it for some time.
So, what should you do?
Assign goals to your social media efforts so that you don’t post aimlessly. Make sure these goals are specific, measurable, and relevant. They should also be achievable and time-bound.
Next, re-examine your audience demographics. Understand their personas, the types of content they can relate to, the challenges they face, and how your product or service can help them.
Then generate high-quality content that can address their pain points and help them solve their problems.
2. Follow a Multi-Channel Approach
You can no longer afford to focus your social media efforts on only one platform.
Many social media platforms have popped up and it’s easy to get lost trying to decide which platform to focus on. But when you consider your audience and the channels they spend their time on, it can become easier.
According to a 2019 study, the most used social media platforms are still Facebook, YouTube, Instagram, and Pinterest.
Image via Pew Research Center
However, you also need to dig deeper and determine whether your audience uses these platforms or others. You can then start building your presence on their most preferred networks and widen your presence on other networks gradually.
But how can you effectively manage all of these accounts considering you have to post consistently, monitor activity, and measure results?
Leverage social media management tools. With these tools, you can use one dashboard to manage all your accounts. They can help you with:
- Social media listening
- Content scheduling
- Audience engagement
- Content curation
- Competitor analysis
3. Invest in Influencer Collaborations
Consumers trust influencers more than they trust brands today. They look up to them for recommendations, believing that they will give a genuine review of a product.
Influencers know how to create content that keeps their audiences engaged, informed, and entertained.
If you collaborate with the right ones, they can help you reach a wider audience interested in what you have to offer. They have mastered social media marketing and can help direct followers to your site.
But the influencer market is saturated.
How can you find the right one?
For this, you can hire any of the leading influencer agencies. They can help you find an influencer with the right kind of audience, engagement, reach, and content style. These agencies can also help you manage your influencer campaigns.
4. Automate Processes
Social media automation can help you juggle multiple social channels and remain active on all of them.
Using the right automation tools can make it easier for you to handle content management, monitoring, responding to conversations, and content scheduling.
However, you should not blindly automate everything and walk away. Identify processes that need automation and those that need personalization.
You can automate scheduling and curating content, but you may need one of your teammates to handle customer questions.
Ready to Improve Your Social Media Marketing?
These are some of the most successful tactics you can use to boost your social media marketing efforts. These tactics can help you achieve your goals, increase your reach, and boost sales via social media.
And the best part?
You can automate most of these processes and make your work easier.
Do you have questions on any of the tactics mentioned above? Get in touch with us in the comments below.