Boolean Logic is a form of algebra that centers around three words that are referred to by the name of Boolean Operators: “Or,” “And,” and “Not.” These Boolean operators are the logical connections between your search terms in your search, which can help in limiting or expanding its scope.
The basis of the Boolean Logic expression is that all values are True or False. That is Boolean means using operators to test variables against specifications you set to determine if they are in line with their requirements. A Boolean operation is a process of creating a logical expression that helps perform that task.
In the Lotame platform, using Boolean Logic allows for the development of more elaborate audience definitions, which allows audiences to be built according to an extremely specific set of criteria. This article examines the functions of different Boolean operators and their relationship to creating audiences.
An Example of Boolean Logic at Work In Building Audiences: OR
The first instance of a Boolean operator can be found in “OR,” which broadens the scope of your search. The operator can indicate that, as long as one or at least two requirements are satisfied, the result of a query specified is valid. Computer logic states that the results of a search will be “true” for every variable you’re looking for that matches the criteria, meaning your results will be based on all of the search terms.
To build, for example, an audience that is inclusive of anyone who is a fan of Mexican, Chinese, or French cuisine, The following definition of an audience will be applicable:
The “OR” operator would ensure that anyone who has demonstrated an affinity to, at the very least, one of these dishes will be part of the new audience.
Let’s take a look at another illustration. Suppose your advertiser or company wholesaler products such as food, treats, and other remedies for cats, dogs, and birds. To reach this particular market, you could use your Boolean term “cat owners OR dog owners OR bird owners.”
This Boolean operation is believed to result in households with cats, dogs, and birds. This would also include households that include all three animals. But, it does not include reptiles, horses, or other animals and only shows to the relevant households. This way, your personalized content only shows to the appropriate pet owners.
An Example of Boolean Logic at Work In Building Audiences :
As a Boolean operator, “AND” signifies that ALL required requirements must be met to enable the query to be true. Since every variable in the search engine must be present for results to be displayed, it gives you greater control over who is viewing the relevant information. This feature is useful in removing people who don’t need or utilize a specific product or service since it narrows the search scope.
Remember to apply “AND” with more than two search variables. Each condition you put in must be valid for the database to give the result.
If an individual client were creating an audience and desired to focus on only those who showed an affinity to Sports Cars and Fishing History, The following definition of audience applies:
Using “AND” in the “AND” operator means that the user must satisfy ALL of the criteria specified for inclusion in the audience. Users who enjoy Fishing or only Fishing or History (etc.) are not included in this definition of an audience.
We could look back at our pet store to illustrate this type of Logic working. Imagine that the company sells an item specifically targeted at households with pets and cats, for example, a pet door that lets dogs go outside but keeps cats indoors.
Use this Boolean reasoning “cat owners AND dog owners” to determine the right market for this product. The results won’t include households that do not have both pets as well as those that only have birds.
An Example of Boolean Logic at Work In Building Audiences :
“NOT” is a “NOT” Boolean operator employed to remove elements from the definition of an audience. When it comes to formulating a definition for the audience, “NOT” will exclude any user who falls under the node that is prefixed with “NOT.” By nature, “NOT” narrows a search. It excludes any information that includes the words after “NOT” and preceding other operators. It turns the “true” parts into “false” to limit the effects.
The database searches for a “true” value in the information you want to remove and doesn’t publish those results.
For instance, to build an audience comprised of people who are over 18 (NOT 13-17 years old) who have a proven enthusiasm for movies and other entertainment, the following definition of the audience could be utilized:
In this case, in this instance, “NOT,” which is the “NOT,” which prepends 13-17, indicates that no one in this age group will be included in the audience definition. It is worth noting that an “AND” operator also defines the audience in this instance. The definition could be translated to simple English as “Users who are not between ages 13 and 17 and who have an interest in movies.”
This is happening with the pet products retailer to give illustration. Imagine a company is selling an all-natural remedy for repelling fleas which isn’t safe to use in the vicinity of birds. We prefer to utilize “NOT” to exclude households that have birds. The combination of it and “OR” will help us achieve this. We can create a Boolean expression to read, “cat owners OR dog owners, NOT bird owners,” to target our target audience. This ensures that the advertisement or content is only shown to those who can comfortably use the product at home.
When to Use Parentheses
Generally speaking, databases assign importance to “AND” first. Parentheses can help you put greater emphasis on a particular concept by prioritizing information in them and then the information that’s not in the parentheses. If you’re making use of two operators, “AND” and “OR” operators, it’s usually better to surround all “OR” items with parentheses.
For example, suppose a pet retailer wants to expand its business into Canada. To locate this target audience, search using the Boolean phrase “(cat owners OR dog owners OR bird owners) AND Canada.” This search will yield all those who have animals, cats, or birds and is residing in Canada.
Lotame’s Data Management Platform (DMP) users utilize Boolean Logic to create audiences for targeted advertising or content customization, as well as various other business applications. By identifying your target people and then dividing them into segments of the audience, it is possible to personalize your messages to improve participation in your products and services.
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