Your business needs an online presence and you can achieve it through social media, getting product reviews, organizing giveaways and much more. Blogging event is one more successful means to get the same. You can get the bloggers to write about your brand and promote it online. All you need to do is have an intention and a purpose. Other things like budget, theme and menu can be worked out. Let’s get down to the nitty-gritty of getting it running.
1. The Main Purpose
This is the first thing you need to decide upon. Without this, the entire planning could be a massive failure and you might end up with a ‘zero’ result. Have a specific goal pre-defined for the event and work around it. Some of the goals that you could have are blog posts and backlinks, social media exposure, networking with bloggers, brand promotion activity or even a social cause.
2. Partnering with Other Businesses
If you own a big business, you might want to go ahead and organize it on your own. But, for smaller businesses, it makes sense to join hands with others in the locality. They can contribute a venue, goodies, a service or even a talk. All partners can support each other and benefit in the form of coverage from the blogger.
3. Planning the Event
Planning of blogging events is what requires the maximum time and effort along with your creativity to get the event going. Once the planning is done, half the job is done.
The time should be decided to keep the convenience of the bloggers in mind. If they are locals, a late weekday evening would be apt, but if you have guests from out of town, organize it during a weekend.
You can host it at your own venue if you have one or you could rent a good venue. Keep in mind that you would want to represent your brand with your theme in mind.
Set out your budget for the event. If it is a small budget but you have your own venue, it is possible to pull it off. Make a list of all the expenses under relevant headings such as food, decoration, activities, equipment and giveaways. A lot of support can be garnered from your partners in kind, if not in cash.
The Decoration Theme:
Keep the theme relevant to your business field. Think of various themes that would fit and then narrow it down to three by the process of elimination. Once that is done, think of the look to go with them in terms of the décor and choose the one that would best suit your budget.
It would be best to have food items to go with the theme. If not, have plenty of sweet and savory snacks served with tea, coffee and juices.
4. The Guests
Make a list of the bloggers you want at your event. Choose influencers who are preferably locally placed or can easily reach your venue. Connect with them via social media to check for their availability and after that send out the invites specially designed for the event. Request an RSVP so that you can confirm the attendees. You can promote your event on social media so that the other bloggers can also see it under ‘Blogging events near me’ search.
After the event, send off your guests with good memories packed up in a gift bag, which would include product samples, discount voucher, business cards of all partners and ‘thank you’ card.
5. The Final Stage
Do not forget to send a message to all the bloggers thanking them for their presence at your event. Keep in touch with them and you can even send a friendly reminder to share the progress. Ask them for links so that you can share them on your social media pages as well.
Blogging events can be a lot of work, but the benefits are worth the effort and definitely worth the impact.