Zerocool card line debuts with Vaynerchuk series as sports-merchandise company pushes into new areas
Kim Bhasin
Fanatics Inc. will start a new trading-card brand as it puts into motion a plan to realign the collectibles industry.
Zerocool is set to debut Tuesday in a push for Fanatics to extend beyond sports and into pop-culture, art and entertainment-focused products. It will look to sign licensing deals with production studios, musicians, fashion houses and more for all sorts of intellectual property that has an active fanbase.
In the world of wellness and alternative medicine, people are constantly seeking natural remedies to improve their health and well-being. One such product that has gained considerable attention...
Read more