• Login
Strong Article
  • Business
  • Finance
  • Investing
  • World
  • Technology
  • Politics
  • Health
  • Submit Article
No Result
View All Result
SUBSCRIBE
Strong Article
  • Business
  • Finance
  • Investing
  • World
  • Technology
  • Politics
  • Health
  • Submit Article
No Result
View All Result
Strong Article
No Result
View All Result
Home Business

Google Analytics and privacy concerns surrounding it – JD Supra

Muhammad Mubeen by Muhammad Mubeen
2 years ago
in Business, Small Business
0
Google Analytics and privacy concerns surrounding it – JD Supra
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter

Dentons
Google has been criticized for collecting data about Internet users, aggressive tracking and disclosing too much information to governments for a very long time, with Google Analytics recently raising some of the biggest privacy concerns. Decision of the Austrian Data Protection Authority (DPA) of 22 December 2021, being Europe’s first decisive move against Google Analytics, only heatens the discussion and confirms the need for new EU-US data regulations.
Launched in November 2005, Google Analytics is the most widely used website statistics service that tracks and reports website activity, including session duration, pages per session, information on the source of the traffic etc. Additionally, whenever someone visits a website that uses Google Analytics, Google tracks that visit via the IP address to determine the user’s approximate geographic location. All the data collected by Google Analytics passes through the Google’s serves located in the US, therefore the use of Google Analytics by a European website provider (and transfer of personal data to the US) can constitute a breach of Chapter V. of the GDPR.
An Austrian medical news company NetDoktor (“Company”) implemented a free version of Google Analytics tool on its website to enable statistical evaluations of the behaviour of website visitors. Data collected by the tool, which was delivered by Google LLC (“Google”) at that time, was hosted (and therefore transferred to) in the US. In order to address Schrems II judgment’s requirements, the Company and Google concluded standard contractual clauses. Moreover, Google implemented further contractual, organizational and technical measures.
Considering that Google, as a provider of electronic communications services within the meaning of 50 US Code § 1881, is subject to surveillance by US intelligence services in accordance with Section 702 of the Foreign Intelligence Surveillance Act (FISA) and is obliged to provide the US authorities with personal data, it is not in position to ensure adequate protection of personal data, according to the Austrian DP (given that the supplementary measures in place were not able to overcome the risks associated to the use of the mentioned cookies). Therefore, the DPA ruled that such transfer of personal data to the USA is unlawful.
The DPA also noted that:
The discussed decision of the Austrian DPA is a first one issued as a consequence of last year’s 101 complaints filed by Max Schrems’ noyb in several European DPAs following the CJEU Schrems II judgement.
Another one was issued recently by the French watchdog – the CNIL, in which it ruled that since Google Analytics did not adopt adequate supplementary measures in order to avoid the access of US intelligence services to the data, the transfer of data to Google Analytics violates Article 44 of the GDPR. It also found the IP anonymization function, which is (i) optional and does not apply to all transfers and (ii) it is not clear whether the anonymization takes place before or after the IP address is transferred to the US and only shortened in a second step, potentially giving access to the entire IP address, to be ineffective. The CNIL also briefly concluded that consent (as one of the exemptions listed in Article 49 of the GDPR) is not a suitable transfer mechanism, if it is collected within the cookie banner, as it would not meet the requirement of being explicit.
The decision is also in line with recent decision of European Data Protection Supervisor, which the European Parliament infringed Article 46 and Article 48(2)(b) of the GDPR as even though it relied on standard contractual clauses as a transfer mechanism, it failed to provide any documentation regarding the contractual, technical or organisational measures in place, which could ensure an adequate level of protection to the personal data transferred to the vendors located in the US (Google Analytics and Stripe). We should also expect the German and Dutch DPAs to issue their decisions any day now.
The above cases will certainly be significant in their implications adding to the discussion on Europe’s strict privacy laws and heating the debate on the necessity of new EU-US data regulations.
It is yet not clear how companies, which use Google Analytics on their websites, should proceed. The most consistent solution with the data protection authorities’ latest interpretations is to stop using the tool; however, many companies continue to do so while watching how the situation develops. What is undoubtedly crucial at this point, as DPAs are vigorously investigating transfers outside the EEA, is having all the appropriate agreements, policies, procedures and, above all, proper transfer impact assessments in place.
See more »
DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.
© Dentons var today = new Date(); var yyyy = today.getFullYear();document.write(yyyy + ” “); | Attorney Advertising
Refine your interests »
This website uses cookies to improve user experience, track anonymous site usage, store authorization tokens and permit sharing on social media networks. By continuing to browse this website you accept the use of cookies. Click here to read more about how we use cookies.
Back to Top
Explore 2022 Readers’ Choice Awards
Copyright © var today = new Date(); var yyyy = today.getFullYear();document.write(yyyy + ” “); JD Supra, LLC

You might also like

Miradone: Does it Really Work? Should You Give it a Try?

Blooket Play – Join, Play Blooket Games for Classroom

ShowtimeAnytime.com/activate – How to Activate Showtime Anytime?

Miradone: Does it Really Work? Should You Give it a Try?
Trending
Miradone: Does it Really Work? Should You Give it a Try?

source

Share30Tweet19
Muhammad Mubeen

Muhammad Mubeen

Recommended For You

Miradone: Does it Really Work? Should You Give it a Try?

by Muhammad Mubeen
October 1, 2023
0
miradore

In the world of wellness and alternative medicine, people are constantly seeking natural remedies to improve their health and well-being. One such product that has gained considerable attention...

Read more

Blooket Play – Join, Play Blooket Games for Classroom

by Muhammad Mubeen
October 1, 2023
0
Blooket

Are you searching for an engaging and interactive platform to enhance the learning experience in your classroom? Look no further! We, at Blooket, are here to revolutionize the...

Read more

ShowtimeAnytime.com/activate – How to Activate Showtime Anytime?

by Muhammad Mubeen
October 1, 2023
0
showtimeanytime

Can it be true that you have been hoping to activate Showtime Anytime genuine fast and simple? Assuming this happens, we've your back. Presumably, Showtime is really a...

Read more

7 Ways to Make Home Relocation Less Stressful

by Muhammad Mubeen
July 19, 2023
0
7 Ways to Make Home Relocation Less Stressful

You may have the excitement of moving. You are going to be part of your dream home or job. You can stay nearer to your family and friends....

Read more

Most Experienced Writing Service

by Muhammad Mubeen
July 17, 2023
0
Writing

In today's fast-paced digital world, where content is king, the need for high-quality writing services has skyrocketed. Whether you're a business owner, a student, or an individual looking...

Read more
Next Post
Tech News: PandaDoc integrates with QuickBooks Online Advanced – Accounting Today

Tech News: PandaDoc integrates with QuickBooks Online Advanced - Accounting Today

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Related News

L37 Ventures launches Everest Financial to provide 360° Entrepreneur, Company and Alternative Asset Solutions – PR Newswire

L37 Ventures launches Everest Financial to provide 360° Entrepreneur, Company and Alternative Asset Solutions – PR Newswire

May 5, 2022
Bright And Near 70º Today, A Few Showers Monday – Boston News, Weather, Sports | WHDH 7News

Bright And Near 70º Today, A Few Showers Monday – Boston News, Weather, Sports | WHDH 7News

May 2, 2022
Tech baseball hits the road for in-state weekend series with ETSU – Tennessee Tech

Tech baseball hits the road for in-state weekend series with ETSU – Tennessee Tech

March 18, 2022

Browse by Category

Ads Blog | Blog Roll

Slot Online
News Week
B2B Guru Class
Target Crypto
The Kontent
Hufforbes
Strong Article
ADVERTISEMENT
October 2023
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
3031  
« Jul    
ADVERTISEMENT
Strong Article

Strong Article is an ultimate website news portal covering most happening news across the World, business, technology, entertainment, and inventions. This platform is revealing things in an engaging way to improve your knowledge on what is going on across the globe.

Contact us: mubeenh782(@)gmail(dot)com
Telegram:Qualitybacklinks
Whatsapp:+923111339715


CATEGORIES

  • Brand
  • Business
  • Celebrated
  • Crypto
  • Education
  • Electricity
  • Entertainment
  • Features
  • Finance
  • Foods
  • Gambling
  • Health
  • Home
  • Investing
  • Life style
  • Markets
  • News
  • Opinion
  • Pet
  • Politics
  • Real Estate
  • Relationships
  • Small Business
  • Sports
  • Technology
  • Travel
  • World

RECENT POSTS

  • Miradone: Does it Really Work? Should You Give it a Try?
  • Blooket Play – Join, Play Blooket Games for Classroom
  • History.com/activate – Activate History Channel on Roku, Apple TV & Fire TV
  • ShowtimeAnytime.com/activate – How to Activate Showtime Anytime?
  • 7 Ways to Make Home Relocation Less Stressful

Copyright ©2016. All rights reserved. Strong Article News

No Result
View All Result
  • Business
  • Finance
  • Investing
  • World
  • Technology
  • Politics
  • Health
  • Submit Article

Copyright ©2016. All rights reserved. Strong Article News

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?