An Advertisement which is prepared with complete care can prove to be a cost-efficient method of increasing sales and expanding the business of your organization. For making brand awareness, replacing lost clients, and for driving sales commercials can be utilized. One can also use commercials as a mean to give an inside look of the organization to their potential clients. Furthermore, these days commercial can be made for multiple purposes on both online and offline media, it is becoming more important to have a positive presence on every social media platforms and web platforms.
There are plenty of things one needs to look out for when making a commercial and one of these things is the cast of the commercial. Should you hire professional voice over artists or use your own employees as amateur actors? There are advantages and disadvantages in both options: here is what you must consider before settling to any one of these options.
#1 More trustworthiness in the commercial
When you feature your own employees for the advertisement in their actual roles they will show their actual feelings and that draws out actual experience when they speak – it is hard for a professional voice actor to match such feelings, all of this also gives a positive face to your brand.
#2 Telling a story
Storytelling is an amazing way of advertisement and you can’t find someone more suitable for such a job than those who indulged themselves in your business every day.
#1 lack of quality
Since the employees are not actually voiceover artist they can’t deliver the same quality which an actual voiceover artist can offer. simply having a pretty voice does not make one a good voice actor, experience does matter in such jobs.
#2 More time
Since employees are not used to working in this kind of job it is natural for them to take multiple takes to get the perfect one which takes a lot of time.
#1 A wider range of cast option
You can only choose from a handful of individuals when you go with your employees for voiceover of your commercial. Going for the professional artist will provide you with a wide range of professionals to choose from.
#2 starring the best
All the professional voiceover artist have past experience in doing what they do best. They will deliver the performance you want fairly easily; you won’t need to tell them how to follow the directions they know how to do the job since they have years of experience which makes it easier and faster for your commercial to produce.
#1 No professional knowledge about the business
You need to prepare a script so that the voice actors can follow it because they do not have any prior knowledge about your business.
#2 High Payment
One of the most obvious downsides of hiring a professional actor for the commercials is that you need to pay them, a hefty sum of money for their talent.
Hiring professional voice actors can cost you a bit of money compared to using employees but it is all worth the investment so you can’t say it is a clear disadvantage.
After considering all the pros and cons you should select the one services that suit your needs the most and for hiring professional voice actors do not forget to check our Doodeo.