Don’t pass up this chance to learn how to use live video shopping in your business. Here are a few ways to drive sales through the live shop:
Use Teasers and Notifications prior to a Live Shopping Show
Your audience must be informed about the main livestream shopping show prior to it taking place. Create teaser videos and images and share them on your social media channels (don’t forget to include a catchy caption). Begin your pre-event campaign at least two weeks before the actual livestream shopping show.
Offer additional “Buy Now” Discounts
Businesses can use Live Shopping to promote products in videos and offer discounts to viewers, allowing them to ‘buy it now.’ Many people are impulsive buyers, and if your content is engaging and your product promotion is effective, you could increase your sales by incentivizing people to place their orders while they’re watching.
Many shoppers actually make impulse purchases. If they are not in a good mood, they will make a purchase; for example, thinking about a new product will make them happier. Another reason could be a huge discount that is only available for a limited time. This is your opportunity to promote your product during your live shopping show and offer discounts to viewers who will buy it now until the live video ends.
Your viewers will believe that this is their last chance to purchase your product at a low price. Some will claim to be among the first to have the product.
Don’t forget to keep mentioning your discounts and the deadline for making a purchase – but only while you’re ‘Live’!
Buy it now discounts create a sense of urgency and encourage buyers to buy quickly in order to avoid the risk of prices rising and never falling again. To alert new viewers, make sure to mention these discounts throughout your live streaming shopping show.
Stream Hot Sales and Product Launches in Real-time
Streaming new product launches is one of the best ways to earn sales from live online shopping. Demonstration videos are always engaging, especially when they demonstrate how to use the product and the desired outcome.
Inviting an industry influencer is a great way to increase sales from live video shopping during product launches. Their feedback will be extremely valuable to your audience. People usually avoid trying new products if they don’t know much about them. When they see a live demonstration of how a product is used, they will feel less anxious about purchasing something new.
Set up Live Auctions and Giveaways
This is analogous to offering “Buy Now” discounts. It’s a little more difficult, though, because your viewers will be competing against each other to be the only winner.
This may be done via the use of Q&A sessions. Pose a question about your brand/product, and the first commenter will receive it for free or at a significant discount. This will make your goods more visible.
Why Should You Use Live Video Shopping?
Live video shopping is excellent for establishing genuine and personable audience interactions. This unedited, raw content can assist you in connecting with your audience and establishing brand integrity.
In addition, live online shopping allows your audience to submit comments and questions in real-time, allowing for natural and immediate interaction on an otherwise one-sided platform. This type of audience connection allows you to collect feedback directly from your customers.
The advantages of using Live shopping for e-commerce range from increased brand integrity to real-time sales opportunities, etc. Because it works, we’ve seen an increase in the number of brands gravitating toward this platform in recent years.
If you’re looking for a quick and easy way to connect, convert, and curate content, livestream shopping is something you should consider incorporating.
Live shopping in the USA is on the rise and is not about to decline in popularity. Let us quickly go over all of the ways you can make the most of live streaming shopping and live selling platforms:
- Use teasers and notifications prior to the event.
- Stream hot events and product launches in real-time.
- Provide “Buy Now” discounts.
- Set up live auctions and competitions and so on.
Channelize.io helps you build or incorporate a smooth live commerce or livestream shopping platform into your current website or app. Remember that the goal of a live online shopping platform is to create a strong relationship with your audience as well as a strong demand for your brand. Because Channelize.io makes it so simple to start your live selling journey, you can expand your reach quickly, efficiently, and without increasing your overhead. Email us at firstname.lastname@example.org to understand better.