The global business environment has changed forever. The past couple of years have seen a seismic shift in how businesses and employees operate. Now, a lot of businesses – from huge global names like Apple to small, local stores in your town – are now offering their employees the opportunity to work from home. Some businesses are even making this compulsory. Clearly, working from home is not a short-lived trend that many skeptics thought it would be. Instead, it’s been the catalyst for a new era in business.
Naturally, this has led to many entrepreneurs attempting to make their dreams a reality by starting their own businesses from home. E-Commerce platforms like Shopify and eBay, as well as social media platforms like Facebook, have made this possible.
But running your own business from home isn’t easy – as you might have already discovered. At times, it can be difficult, especially if you’re the sole operator. However, by reading the following tips in this article, you’ll be able to market your business more effectively, which will be half of the battle won. Keep reading for more.
Use Text Message Marketing Software
Right now, there are so many different marketing options for at-home businesses; it’s impossible to count. This is great, largely because it means you can experiment with different methodologies to see which works best for you and your audiences.
At first, your main priority should be to focus on SMS (text message) marketing. Once you nail this form of marketing, then you’re going to experience incredible levels of success. If you’re not sure where to start when it comes to text message marketing, don’t worry. Rather than manually typing in customer numbers and sending text messages one by one, you can use text message marketing software to make your life easy. This software will allow you to send mass texts out to your customers for various different purposes, whether it’s to promote products, raise funds, or get the word out about an upcoming event.
Launch a Website and YouTube Channel
Your business needs a user-friendly website and YouTube channel if you want to market your brand successfully. YouTube is especially useful. For example, you can post product walkthroughs as well as trailers for customers to watch.
Start a Regular Blog
Ideally, your website should feature a regular blog. Your blog can post about a range of topics, such as ‘how-to guides’ relating to your industry. You can even outsource your blogs to SEO specialists who can optimize them in a way that will drive more website traffic to your website. So don’t worry too much if you don’t think you have the skills to write great blogs.
Ask Friends, Family, and Associates to Share Your Content
If you’ve only just recently started running your own business from home, you’re probably low on customer numbers. In fact, you might not have any customers at all – which is nothing to panic about. In the early stages, it’s important to break down those marketing walls until you finally get through to the customers you’re searching for. A great (and simple) way to do this is by asking your friends, family, and associates to share your content. For example, after launching your above-mentioned website, you could ask them to share a link to your website on their social pages, which will give you a short-term boost.
Provide Digital Customer Service
From the comfort of your home, you’ll be able to market your business by providing digital customer service, like through Facebook messenger. Providing you have low to medium customer demand, you should be able to handle this alone. But, if not, you can use chatbots and automated messages.