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https://www.wsj.com/articles/facebook-apple-google-advertising-privacy-changes-11645199877
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Facebook was long one of the surest bets in digital advertising. No longer.
Martha Krueger, who runs a gift-basket business called Giften Market, used to spend her entire advertising budget on Meta Platforms Facebook and Instagram. She picked up a new customer for every $14 she spent.
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This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.
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