Marketing Technology Highlights of The Week: Featuring Movable Ink, Rollworks, Seismic, Magnite and more! – MarTech Series

MarTech Series – Marketing Technology Insights
From RollWork’s new chat integration to Movable Ink’s latest funding, there’s a lot to catch up on through this week’s martech highlights!
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Martech is evolving quickly to harness key insights that are derived from massive amounts of data. In other words, brands now say give me the insights to act on, not “the data”, because the data points coming from social and digital media happen in overwhelming volumes. We see top diversified companies matching digital conversations that generate many millions of posts, comments and media shares every month on each of their named product brands. This is why AI techniques are now crucial to analyzing this data in an automated way that gives each brand customized, relevant and timely insights. We believe it is now essential for every brand to have a ‘deep listening’ analytics capability as part of their broader Martech automation platforms. 
–Bob Ciccone, EVP of Corporate Development at NetBase Quid
To create deeper personalization, companies need to both hear and understand what is being said, and how. Think of it as mapping a customer’s genetic make-up.  By unifying explicitly collected feedback from things like surveys with the qualitative and implicit markers generated during conversations, customer journeys, in person interactions, and online behaviors, marketers can create an effective plan, personalized for an audience or ideally each individual. –Fabrice Martin, Chief Product Officer at Qualtrics
Episode 120: The Future of Customer Success with Guy Nirpaz, Founder and CEO at Totango

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Episode 119: Sales Trends that Generate Better ROI: with Scott Smyth, VP Global Sales at HG Insights

Episode 118: The Power of Chatbots in B2B Tech with Chris Maeda, co-founder and CTO at Botco.ai

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.
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