The NHL unveils a fresh logo for the Stanley Pot playoffs and Final that usually replaces the one applied for the last 13 years.
The NHL on Monday is unveiling a fresh logo for the Stanley Pot playoffs and Final that usually replaces the one applied for the last 13 years.
League officials say the procedure of planning the newest logo and term tag began a lot more than 2 yrs before, ahead of the beginning of the pandemic. It’ll make the introduction serious once the playoffs start in early May.
“This feels as though the right time to release the tag and establish the tag in the landscape that we are currently in,” elderly design manager Greg Mueller said. “With two new (U.S.) broadcast partners and the excitement about the upcoming Stanley Pot Final and fans in the houses, here is the time.”
The look functions as a realistic rendering of the Stanley Pot set against a championship banner. John Conway, the league’s vice president of creative services, said various models were workshopped before selecting having the trophy directly like it rests available before it’s presented.
Mueller said it’s about “celebrating the trip that extends to the moment.”
One font was based on the Victoria Cougars etching on the trophy from 1925. The other is based on the indicator outside the Windsor Resort in Montreal, where in fact, the NHL was formed in 1917.
Primary manufacturer specialist Brian Jennings oversaw the rebranding process. Conway said Commissioner Gary Bettman gave his feedback before the ultimate decision.
“All people dream of having their name engraved in immortality, and it’s every NHL team’s quest to improve a championship advertising, and we wished to creatively capture and evoke the majesty of Lord Stanley in a fashion that equally aspects the history and presents of the future with this great sport,” Jennings said.
The 2022 playoffs are set to go back to the typical 16-team Eastern and Western Conference format last found in 2019. The postseason was expanded to 24 groups and contested in quarantined pockets in 2020, and all divisional enjoy was used for the initial two units in 2021.
