Public Relations is the maintenance of an image or showcasing a company or a person to the public in order to improve a business. For instance, a startup can get itself publicized by hiring a public relations agent through a Public Relations agency in India to market its products. There are various types of PRs in India based on the industry. There is education PR, healthcare PR, travel PR, technology PR and many more.
Anyone with a bunch of knowledge in a particular industry can aspire to take up Public Relations as a career. It depends on the field you are passionate about. A person with health care background can work as a PR for hospitals or a pharma industry or a medical equipment company. Good knowledge about the filed will be added advantage. There are various institutes in India offering PR as a course which can be taken by candidates who want to work as Public Relations Officers. Strong communication skills, body language, a good skill to observe and learn are the most important things for a PRO. It takes a lot to understand two different people and as a PRO one will be understanding both the public and the company. You need to be impartial between the two which also needs some talent.
Almost every medium to large organization looks for hiring PR and would mostly have a separate department too. Public Relations Department not only imparts publicity about an organization but it also handles any issues between the consumer and the organization. PR is a means of two way communication between the public and the organization. It is also a legal mediator between the two. Hence a PRO is required to be knowledgeable legally also. A strong PR can be a pillar of success for any business may it be healthcare, travel, education,technology etc.
Like we find the letter ‘e’ behind many things these days like the mail becoming e-mail, e-learning, e- booking etc. there is e-PR also which means Electronic Public Relations. In today’s digital world, public relations is also digital with company’s opting for a PR which works on a software. Such a PR can be designed and customized by the user. It assists the company or the person to reach out to the public in the same way as a traditional PR would do.
Public Relations is one of the most aspired careers in India today. It is both a public sector and private sector job. Both sectors offer this as a career. Public sector banks, government offices, political parties, companies, educational institutions, travel agencies, hospitals, manufacturing units, service providers in various fields, media industry, development agencies, film industry, fashion industry, farming industry and any other industry you name will need a Public Relations Agency to assist them in their business. With such a huge need, it is surely going to be the best career to choose for an aspiring candidate who can look forward for a bright future and career ahead.