As a scholar, Cody Benjamin Lewis admits, he never paid significant attention to footwear fashion. On average he wore black sneakers and generic black socks.
But that transformed senior year when Lewis (CFA’16) discovered how to create pc formulas that may randomly generate new patterns. For his senior thesis in visual style, he applied his code abilities to transform an argyle sock pattern. He eventually discovered a manufacturer who can generate 300 couples and financed the task on Kickstarter.
Lewis called the company string&&hook, and today, almost two years later, he offers his limited-edition socks to consumers around the globe for $10 a pair.
“I have fun with it,” says the 24-year-old. “It’s a business, but I also see it as an imaginative system to produce and discover new ideas.” One look at his designs informs you the designs are not your typical retail fare. One of the polka dot designs is an eye-catching array of interlocking pink, bright, and green circles on a blue background. And an argyle sock’s diamonds, in Lewis’model, becomes a system of continually intersecting lines. Since the code means they may be knit specifically, the designs connect completely at the seam.
It’s an authentic technique, says programmer socks thesis advisor Nicholas Steel, a College of Great Arts associate professor. The designs and the procedure are inventive, he says, and the socks are relaxed (he owns a pair).
“What makes he are a developer fascinating is he’s picking out their projects,” Steel says. “He’s a few ideas and he is out into the planet and makes them.”
Socks, as it turns out, are not Lewis’first foray into clothing.
2 yrs ago, after seeing the acceptance of expensive European Goose coats burst in Boston and the jacket’s distinct shoulder area abruptly changed into a position image, Lewis developed and offered a not identical hat area he called the America Duck Jacket Improving Patch. He sold the $8 area on Kickstarter with the declare that possessing one was a surefire path to “Quick acceptance, Greatness & Friends.”
Income came to an abrupt halt less than two months later when Europe Goose lawyers delivered him appropriate observe to “stop and desist” production. Lewis complied, donating the arises from the 200 patches he’d currently offered to charity. He says his aim wasn’t to attack the model but to offer an ethnic commentary and raise the problem: “It’s 40 levels here. Why are people carrying arctic gear?’ ” Sock designer is a moonlighting job for Lewis. By day, he operates at Boston marketing company MullenLowe as an innovative technologist. External work, he uses a lot of time considering code, artwork and approaches to generate new sock patterns. His latest inspiration originates from an open supply repository of millions of hand-drawn photos gathered by Google as part of a project to improve electronic picture acceptance and created public.