An effective advertising campaign is essential to promote the products and services you offer, generate leads, and increase your sales. Today, there are different types of advertising that you can use to reach out to your target market. Most probably you know some of them, given the fact that these advertising methods are present everywhere.
From traditional media to modern platforms, such as the internet, advertising rears its head to inform, convince, and influence the consumers. If you have a business, it’s wise for you to know the different ways how to get the message across to your target market. For some help, here are the different types of advertising that you can use for that purpose.
Broadcast advertising has been a widely used form of communication that can reach a significant number of people. If you have seen or heard ads on TV or radio, that’s what you call broadcast advertising.
But with the advent of digital video recorders (DVRs) and the internet, the dominance of broadcast advertising has somewhat lost its appeal. However, it doesn’t mean that this method is already dead. Even today, broadcast advertising is still an effective way to promote your brand to thousands and millions of people tuning in to the radio or watching the TV.
Like broadcast advertising, print advertising has also been overshadowed by the popularity of digital platforms like the internet. However, you can incorporate print advertising along with online advertising into your marketing strategy. After all, the more approaches you have in promoting your brand, the more leads and sales you can generate.
Also, there’s something unique in printed materials that you can’t find in other forms of advertising. Take, for instance, its personal touch and permanence. Yes, these factors can be useful to reach out to members of your target market who loves the tactile feeling of holding a printed material.
Three subcategories fall under the category of print advertising, and these are periodical advertising, direct mail advertising, and small print media or point-of-sale advertising.
- Periodical Advertising. A brand promotion that includes the use of newspaper and magazine is called periodical advertising. For decades, periodical advertising is the go-to method for many companies and advertisers in getting across the message about their products and services to their consumers.
- Direct Mail Advertising. A subcategory of print advertising that means sending promotional printed materials to a prospective consumer via direct mail. Direct mail advertising is one of the creative techniques of advertising that can foster engagement with your target market.
- Small Print Media or Point-of-Sale Advertising. Think of leaflets, brochures, handouts, or flyers given to people on the streets or found near or next to a checkout counter, that’s what you call small print media or point-of-sale advertising. This type of advertising offers a more personal way of engaging with your potential consumers.
Outdoor and Transit Advertising
Examples of outdoor advertising are billboards along major highways, posters on vehicles, or digital boards at sports stadiums. Business or office signs that tell you the direction of an establishment or business office also fall under this advertising category.
This type of advertising offers a way to promote your brand outdoors and on-the-go, and it’s an effective means to advertise because it’s mainly located at prime locations where there is always the presence of people. The only catch with outdoor advertising is that it’s rather expensive, but still, it raises brand awareness among your prospective consumers.
So it’s advisable that you use posters, billboards, and office signs to make your brand known. You can also contact Shieldco office signs if you want a creative and wonderfully crafted sign to your business office.
Online advertising is the most dominant type of advertising nowadays, given the fact that millions of people are using the internet to look for products and services. Aside from that, online advertising is also cost-effective in reaching out to your target market.
Forms of online advertising include creating a business website, writing blog articles, using social media to market your products and services, online advertisements, etc.
Public Placement Advertising
This type of advertising means sneakily promoting branded products and services in TV shows and movies. Talk shows where the hosts always have a Coca-Cola cup at hand or movies where characters eat at 7-Eleven are examples of product placement advertising. They may not explicitly tell the audience to buy this or that product, but the audience sees the products.
It’s crucial that you know the different types of advertising for you to have an idea on how to promote your brand or the products and services you’re offering.
You can adopt one advertising approach mentioned above, or you can combine all of them for you to have a multidimensional advertising strategy to spread the message of your business to your target audience, generate leads, and increase your sales.