Even though nowadays, it might seem that affiliate marketing has become obsolete, for some companies and industries, it’s still a key marketing tool. Especially if we consider that affiliate marketing accounts for around 16% of all eCommerce sales, it becomes quite obvious that its effectiveness is still strong.
Now, as in every other industry, in order to stay on top, you need to learn about and adjust to constant changes and updates that are dictating the tempo and style of affiliate marketing. That’s why we’ve put together a list of affiliate marketing trends that you should definitely keep an eye on in 2019.
Influencer marketing has been a trend on the rise for quite some time now. The reason behind this is the fact that people are generally more likely to buy a product or try out a brand if a reliable influencer presented it to them. This is because influencers are most commonly just regular people who decided to endorse products and services based on their own personal experiences with them, which makes them more trustworthy in the eyes of consumers. So, it really comes as no surprise that influencer marketing will become even bigger in 2019.
Voice searches are making the scene
Voice searches, either on smart devices such as Alexa or Google Home or through smart voice assistants like Siri are becoming increasingly popular. This is another interesting option you can leverage in your future affiliate campaigns. However, unlike the traditional type-in search where the focus was put mainly on the keyword itself, i.e. “vintage t-shirt”, voice searches resemble normal conversations, i.e. “Hey Alexa, I’m looking for a stylish vintage t-shirt” which means that you should focus your efforts more on long tailed keywords to make the search more feasible. This, of course, means that you will have to conduct thorough research in order to get the better idea about how your audience is speaking about products you’re trying to promote.
Present your audience with the right data
Next, people generally like to see data analysis when they’re deciding on whether or not to invest their hard-earned money in something. That’s why you should try to find viable data on the product or service you’re trying to promote, as well as detailed descriptions and any other helpful info. For instance, casino affiliate programs are focusing on providing their audience with all the possible data regarding the world of online casinos, so that they (the audience) can decide for themselves where they want to invest their money. So, no matter the niche you are operating in, do some research, find as much data as you can, and make sure you present it in a clear and concise manner to your audience.
Focus more on mobile
Since it seems like people nowadays have integrated their mobile devices into virtually every aspect of their lives, it’s no wonder that you should focus your efforts on mobile searches. Furthermore, some would argue that mobile searches are surpassing the desktop ones quite rapidly and suggest that you should focus your efforts on mobile-first approach instead of trying to make it a simple addition to your desktop one. What’s more, AR and VR are bound to become more integrated into mobile advertising, so that’s definitely another aspect you should pay extra attention to. Finally, mobile-based searches accounted for more than 64% of web searches which is enough to show that you’d be wasting a huge ad spend if you were not to include them in your marketing efforts.
Focus on native advertising
In order to truly come up roses, your primary focus should be native advertising. So, make sure you focus your efforts on sharing contextual and relevant information with your audience, which will significantly increase your trustworthiness and relatability, which will only attract more audience your way. Of course, you must do your best to ensure you produce only quality content and create native ads for a specific audience that seems most likely to convert.
Expand your reach
For many years now, the main platforms used by influencers were Facebook and Google. However, since the trends are constantly changing you need to think about how you can expand your reach. With Twitter and Instagram becoming increasingly popular, try to establish yourself on those platforms as well. What you basically need to do is research which platforms are mostly frequented by your target audience and focus your marketing efforts on those platforms. This way, you will be able to reach the majority of potential prospects which will have a huge positive effect on your marketing efforts altogether.
These were just some of the hottest affiliate marketing trends you should focus on in 2019. There are, of course, other little tricks that can help you grow your audience and reach success in no time, but these six tips are an excellent starting point.
Marco Lopo is a Sydney-based business consultant and a marketing analyst. He writes about business and lifestyle. He thinks that’s the perfect opportunity to present himself to a wider audience and receive recognition. In his free time, Marco enjoys music, travelling and also is a big reading enthusiast.