Co-owner of one of Formula One’s most successful teams weighs in as racing confronts a changing fan base
Toto Wolff, chief executive officer of Mercedes AMG Petronas, speaks during an interview in New York.
Kim Bhasin
When Toto Wolff, the 50-year-old boss of Mercedes-AMG Petronas F1 Team, first watched the Netflix Inc. series about his sport, he thought it was terrible.
“I’m watching this — episode one, episode two — and I hate it,” Wolff said of the “Drive to Survive” show. “Now we are participants. We gradually grew into this. I never wanted to have the camera in my face. It comes with my job and I need to talk about cars and the business side of Formula One. But suddenly you realize that it has become so big everywhere in the world with new audiences, younger audiences.”
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