Whether it’s live weddings on Youtube or shopping on Instagram, our lives increasingly depend on virtual content. We depend on our smartphones to have our groceries delivered and on our laptops to work from home. In sum, every industry is adapting to online communication portals–and the graphic design world isn’t far behind. Of the many changes in graphic design, the industry has been the introduction to design automation. In this guide, we’ll explore what design automation means and why it’s the ongoing future of graphic design. We’ll also walk you through how Simplified is leading the trend of automated graphic design!
What’s Design Automation?
As the name might suggest, design automation is the automatic completion of design tasks by tools or software. The term also describes semi-automated tools that human designers utilize to complete design work.
Recent Changes in the Graphic Design Industry
With the evolution of technology, we now use professional design platforms, coding, and advanced editing tools. Let’s have a brief look at some important statistics below:
Around 30% of marketers use in-house designers. 49% use online tools and other graphic design software. Only 10% use freelance designers.
Social networking posts featuring visual content experience a massive 650% higher performance than those without images.
Approximately 85% of consumers use multiple devices at the same time. Therefore, you must optimize your designs for different screen sizes – from desktops to smartphones.
What Do The Changes in the Graphic Design Industry Mean?
The total amount of content available to us online keeps growing exponentially. Brands are constantly fighting for viewers’ attention. So, what does this mean for graphic designers and companies?
- Design work needs to be completed faster than ever and with fewer hiccups.
- It’s essential to keep your audience engaged if you want to survive in the cutthroat world of social media marketing.
- The visual content must certainly be consistent across all relevant social media channels. Moreover, it will offer unique value to your audience.
How Does Design Automation Help Creators?
You must remember that automated graphic design is a friend, not a foe. Automated design can make your content memorable. Below, we’ll discuss how to design automation helps businesses, creators, and freelancers. We’ll also explore Simplified’s handy AI tools, which are every designer’s new close friend!
1. Complete Repetitive Design Tasks
The most important feature of automated graphic design is that it will take care of repetitive design tasks. For example, let’s claim that you want to optimize the dimensions of one’s designs for different social media channels. As opposed to researching the many crop ratios for multiple platforms, hand over this job to advanced design software. Simplified’s Magic Resizer Tool can optimize social media post dimensions in seconds!
This smart AI tool helps you concentrate on the content instead of fretting about the basic engineering of one’s designs.
2. Create Mockups in a Jiffy
Are you currently wondering how to pitch your design idea to your team before you begin brainstorming? A good way to showcase your content is by creating mockup images! These mockups offer your team or client a preview of what the finished design will appear like.
That is where design automation comes in.
You can find countless templates that give you and your team a difficult concept of how the content will appear on different devices. All you’ve got to accomplish is drag and drop your content into the mockup screen, and voila! You’ll manage to put yourself in your audience’s shoes to see if your content looks good on their digital devices. So, when you have the design idea ready, powerful software like Simplified can do most of the heavy lifting for you. Proceed and save the image below for your following mockup design!
3. Instant Background Remover
Are you currently including stunning illustrations or photographs in your designs? If that’s the case, you’ll know how the background of a graphic can occasionally pull focus far from the main element. One of the many benefits **of automated design is that it can help you remove backgrounds.
4. Make Animations with One-Click
Digital graphic design categories are expected to cultivate by 24% in the next eight years. These include, but are not restricted to, animation infographics, video editing, and mobile advertising. As Reels and TikToks continue steadily to dominate our social media feeds, the rise in video marketing is undeniable. If you’re looking to participate in the trend but don’t know anything about animation,
Once you’re done with the creative process, it’s time for you to share and publish your work. In this section, we’ll take a peek at how Simplified is leading the changes in the graphic design industry.
For your brand or company to thrive online, you must understand the metrics of relevant social media channels. These metrics include the optimal time for publishing content. Like, Instagram and Facebook will have different instances when your targeted audience is most active. To help you reach customers over these periods, you should consider purchasing an automated content planner.
Why Do I Need Simplified’s Content Planner?
One-Stop Design Destination: Simplified’s Content Planner features premium images, custom fonts, and templates. That’s everything required as a social media marketer, designer, or brand – all in one place!
Team Collaboration: Are you currently working with a group in different time zones or on different schedules? Create a shared workspace on Simplified to edit and collaborate with your team!
Never Miss a Beat: You can make, schedule, and publish posts to your socials in seconds! Once you’ve set a timer for the post to go live, you can leave the others to Simplified’s Content Planner tool. So, even if you’re not on your phone or laptop, the post will be published as scheduled!
We’re with you entirely, from conceptualizing to publishing. Begin using Simplified’s Content Planner today!
While it might take a moment to become acquainted with design automation, it’s the way of the future! To scale your brand and remain competitive, it’s important to keep up with the most recent innovations in the industry. Begin your journey into automated graphic design with Simplified, the free, all-in-one design platform.