• Login
Strong Article
  • Business
  • Finance
  • Investing
  • World
  • Technology
  • Politics
  • Health
  • Submit Article
No Result
View All Result
SUBSCRIBE
Strong Article
  • Business
  • Finance
  • Investing
  • World
  • Technology
  • Politics
  • Health
  • Submit Article
No Result
View All Result
Strong Article
No Result
View All Result
Home Business

Why the Apple and Google app store monopoly could soon be over – The Conversation

Muhammad Mubeen by Muhammad Mubeen
June 2, 2022
in Business, Small Business
0
Why the Apple and Google app store monopoly could soon be over – The Conversation
74
SHARES
1.2k
VIEWS
Share on FacebookShare on Twitter

Lead Mobile Networks and Security Engineer, University of Strathclyde
Greig is a member of the UK 5G security group, and the Telecoms Data Taskforce. He has worked on 5G projects funded by DCMS.
University of Strathclyde
University of Strathclyde provides funding as a member of The Conversation UK.
View all partners
New rules on mobile app stores could trigger a wave of creative, cheaper apps with more privacy options for users. Every budding developer dreams of creating an app that goes viral and makes lots of money overnight. The Angry Birds game became a worldwide phenomenon within weeks when it launched in 2009 and made US$10 million (£8 million) in its first year.
But, overall, the numbers make it clear that mobile apps don’t guarantee wealth. A 2021 study showed just 0.5% of consumer apps succeed commercially . Developers have to jostle for attention among the almost 3 million apps and games on Google Play and 4.5 million apps and games on the Apple store.
On Apple’s iPhone and iPad platforms, the App Store is the only way to distribute apps. Until recently, Apple and Google’s stores charged a 30% commission fee. But both halved it for most independent app developers and small businesses after lawsuits such as in 2020 when video games company Epic Games claimed Apple has an illegal monopoly of the market.
Epic Games lost but Apple was subject to App stores changes that are on hold. Both Epic Games and Apple are appealing. Epic Games has filed a similar case against Google, which is set to go to trial in 2023. App stores set the rules on privacy, security and even what types of apps can be made.
Third-party stores could set different rules which might be more relaxed and allow developers to keep more of the money from apps they sell.
Independent developers say they are sometimes being “Sherlocked” by Google and Apple. They develop an app, and not long afterwards the platforms embeds the app’s features in the operating system itself, killing the developer’s product.
FlickType was developed as a third-party keyboard for iPhones and Apple Watches in 2019. Shortly afterwards Apple apparently told the developer that keyboards for the Apple Watch were not allowed, they announced the feature themselves.
It can take between three and nine months to develop one app and can cost between US$40,000 and US$300,000 to build a minimum viable product. Some apps take much longer than this to develop.
In 2021 a group of UK-based developers filed a £1.5 billion collective action suit against Apple over its store fees. The case will be heard in the UK.
The European Commission told Apple it had abused its position and distorted competition in the music streaming industry and its restrictions on app developers prevent them telling users about cheaper alternative apps.
For instance, when Apple builds a music app, rivals such as Spotify argue this is unfair. They have to pay 15% or 30% of their revenues to Apple, their rival, which operates the store platform. Until recently, Apple prevented Spotify from telling users about cheaper options (like by subscribing via the service’s website).
A report from the UK’s Competition and Markets Authority highlighted concerns that the tech giants are creating barriers to innovation and competition. Their full market study is due to report back in June 2022. The UK government has pledged to introduce new laws “when parliamentary time allows.”
The EU’s Digital Markets Act could be in force by Spring 2023. The legislation is designed to open up mobile platforms by allowing users to install apps from alternative stores, and ensure app store providers don’t favour their own products or services over third-party developers’ offerings.
In February 2022 a US senate panel approved a bill that aims to rein in app stores.
It is possible to install apps from other niche stores on Android hardware – such as the F-Droid store for open source apps. But the Play Store is available on almost every Android phone by default, meaning the apps available on it can reach a much larger number of users.
Both Apple and Google’s app review processes (which looks at developers’ apps before making them available) have been heavily criticised for their lack of transparency, consistency, and general inequality. Independent developers have no real leverage against international billion-dollar companies.
Google has been criticised for failing to provide meaningful clarification when it remove apps from its store.
Apple expressed security and privacy concerns about allowing apps from other stores on its devices.
App store review processes can try to ensure that apps follow their privacy policies. Most users don’t read these however, and apps can already access and share a lot more data than users realise.
Third-party app stores are likely to create a trade-off between user freedom and user safety. Some users may prefer Apple and Google’s approach to privacy. Others may prefer a more open experience, where they can install apps from smaller independent developers, who can develop their apps without having to jump through the large app stores’ hoops.
The fact is that it’s possible to give users this choice – evidence from lawsuits shows that Apple originally planned to support running apps from outside its app store. The Digital Markets Act might force Apple to reconsider.
The DMA won’t deliver results for users and developers unless it is properly implemented. The European Commission itself looks set to become a dedicated regulator for the first time. This will take time though, and the commission will need to grow a team large enough to provide meaningful oversight and enforcement.
Write an article and join a growing community of more than 147,100 academics and researchers from 4,382 institutions.
Register now
Copyright © 2010–2022, The Conversation US, Inc.

You might also like

Is WhatsApp safe? What to know to keep your data secure – Business Insider

Cruise News Today — June 13, 2022 [VIDEO] – Cruise Radio

Massachusetts public health officials confirm case of monkeypox – Mass.gov

Romaisa Khan (TikTok Star) Age, Height, Biography, Family, Drama & More
Trending
Romaisa Khan (TikTok Star) Age, Height, Biography, Family, Drama & More

source

Share30Tweet19
Muhammad Mubeen

Muhammad Mubeen

Recommended For You

Is WhatsApp safe? What to know to keep your data secure – Business Insider

by Muhammad Mubeen
July 8, 2022
0
Is WhatsApp safe? What to know to keep your data secure – Business Insider

With about 2 billion monthly active users, WhatsApp is the single most active and popular mobile messenger app. That kind of popularity tends to make software vulnerable, which...

Read more

Cruise News Today — June 13, 2022 [VIDEO] – Cruise Radio

by Muhammad Mubeen
June 14, 2022
0
Cruise News Today — June 13, 2022 [VIDEO] – Cruise Radio

For the first time in nearly a decade, Carnival Cruise Line sailed from Dover, England on Friday. Carnival Pride departed on a nine-night Norwegian Fjord cruise with multiple...

Read more

Massachusetts public health officials confirm case of monkeypox – Mass.gov

by Muhammad Mubeen
June 14, 2022
0
Massachusetts public health officials confirm case of monkeypox – Mass.gov

Official websites use .mass.govA .mass.gov website belongs to an official government organization in Massachusetts. Secure websites use HTTPS certificateA lock icon ( ) or https:// means you’ve safely...

Read more

May 30, 2022 Russia-Ukraine news – CNN

by Muhammad Mubeen
June 14, 2022
0
May 30, 2022 Russia-Ukraine news – CNN

source

Read more

Rupee's Recovery Against US Dollar Slows Down After World Bank's GDP Forecast – ProPakistani

by Muhammad Mubeen
June 14, 2022
0
Rupee's Recovery Against US Dollar Slows Down After World Bank's GDP Forecast – ProPakistani

Rupee's Recovery Against US Dollar Slows Down After World Bank's GDP Forecast  ProPakistanisource

Read more
Next Post
May 27, 2022 Russia-Ukraine news – CNN

May 27, 2022 Russia-Ukraine news - CNN

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Related News

2022 NFL Draft Buzz: Latest league news, rumors from Tuesday ahead of Thursday's Round 1 – NFL.com

2022 NFL Draft Buzz: Latest league news, rumors from Tuesday ahead of Thursday's Round 1 – NFL.com

April 27, 2022
WCU Football Spring Update #3 – Tuesday, March 29 – Western Carolina University – catamountsports.com

WCU Football Spring Update #3 – Tuesday, March 29 – Western Carolina University – catamountsports.com

April 1, 2022
Cricut Crafts to Sell – Small Business Trends

Cricut Crafts to Sell – Small Business Trends

March 11, 2022

Browse by Category

Ads Blog | Blog Roll

Slot Online
News Week
B2B Guru Class
Target Crypto
The Kontent
Hufforbes
Strong Article
ADVERTISEMENT
August 2022
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
293031  
« Jun    
ADVERTISEMENT
Strong Article

Strong Article is an ultimate website news portal covering most happening news across the World, business, technology, entertainment, and inventions. This platform is revealing things in an engaging way to improve your knowledge on what is going on across the globe.

Contact us: mubeenh782(@)gmail(dot)com
Telegram:Qualitybacklinks
Whatsapp:+923111339715


CATEGORIES

  • Brand
  • Business
  • Celebrated
  • Crypto
  • Education
  • Entertainment
  • Features
  • Finance
  • Foods
  • Gambling
  • Health
  • Home
  • Investing
  • Life style
  • Markets
  • News
  • Opinion
  • Pet
  • Politics
  • Real Estate
  • Relationships
  • Small Business
  • Sports
  • Technology
  • Travel
  • World

RECENT POSTS

  • Romaisa Khan (TikTok Star) Age, Height, Biography, Family, Drama & More
  • On the web Football Betting
  • How to Get Wealthy Enjoying the On line Lottery!
  • Choosing Your Form of On line Gambling Web site
  • Baseball Betting Tutorial – Improve Your Chances of Winning

Copyright ©2016. All rights reserved. Strong Article News

No Result
View All Result
  • Business
  • Finance
  • Investing
  • World
  • Technology
  • Politics
  • Health
  • Submit Article

Copyright ©2016. All rights reserved. Strong Article News

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?